The Democracy Media

Will you believe if we say 'The Democracy media' happened over a dinner table meet? Yes, of course! At a casual dinner meeting with a famous restaurant owner in Chennai, a conversation about improvising their marketing plan, strategies planning, and funny talks lead to a strong political discussion. Not everyone's minds sync alike. But fortunately, our ideologies were in sync with him. Over the dinner table, the idea of creating a Political based YouTube channel was finalized.

While our original intent was to pitch a marketing plan for the owner's restaurant chains, we ended up working on a specially curated YouTube channel for the client instead. The key to success is consistency, and that's what happened in real-time with Democracy Media. The consistent efforts of the team paid us 40k subscribers within 60 days and the channel was also monetized in the due course of 3 months. The positive response from the audience and the quicker monetization of the channel made both our team and the client happy. We attained our expected reach planned for 6 months within 3 months capturing a wider audience in Tamil Nadu and other states as well.